By keeping in touch with changing consumerĪttitudes, marketers are better able to appeal to consumers through their marketing messages and appeals. Different situations influence attitudes.The nature and characteristics of attitudes and their influence over consumer behaviour The ways in which consumer attitudes are formed The application of attitude theories to consumer behaviour The functions of attitudes How consumer attitudes can be measured The processes and methods used to change consumer attitudesĬopyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Consumer Behaviour by Karen Webb Slides prepared by Sarah Fletcher and Morena DobrowolskiĪn attitude may be defined as a learned predisposition to respond in a consistently favourable or unfavourable manner with respect to a given object ATTITUDES Copyright 2005 McGraw-Hill Australia Pty Ltd PPTs t/a Consumer Behaviour by Karen Webb Slides prepared by Sarah Fletcher and Morena DobrowolskiĪttitudes At the end of this session, you should understand:
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